Online platforms can be thought of as sharing centers.
Internet companies like Amazon, Facebook, Craiglist, and others generate their revenue by encouraging people to share their products or information.
- Amazon and eBay share their platform with sellers for a percentage of the sales.
- Facebook shares its site with people who want to connect with friends or family.
- Craigslist shares for-sale listings for a small fee in highly populated areas.
Seeing a pattern yet?
They aren’t using the same business models, but the underlying idea of their platforms is the same: sharing. More sharing equals more money in their pockets.