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The Main Function of Online Platforms

Online platforms can be thought of as sharing centers.

Internet companies like Amazon, Facebook, Craiglist, and others generate their revenue by encouraging people to share their products or information.

  • Amazon and eBay share their platform with sellers for a percentage of the sales.
  • Facebook shares its site with people who want to connect with friends or family.
  • Craigslist shares for-sale listings for a small fee in highly populated areas.

Seeing a pattern yet?

They aren’t using the same business models, but the underlying idea of their platforms is the same: sharing. More sharing equals more money in their pockets.

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